Tagged: Advertising

Oh thank heaven … for 7:11 game starts?

From the Big Hurt to the Big Gulp

"It is not easy to conjure $500,000 out of the ether, but the Chicago White Sox have discovered a way. Their financial trick was really quite simple.

They changed their evening game times at U.S. Cellular Field.

No more 7:05 p.m. or 7:35 p.m. games, of which there are about 50. They will all begin, for the next three seasons, at 7:11 p.m., courtesy of 7-Eleven, the convenience store giant, which will pay the team an average of a half-million dollars a year to be the name behind the time.

“It’s a fun way to insert our name into fans’ hearts and minds,” said Margaret Chabris, a 7-Eleven spokeswoman. “We think it’s worth way more than $500,000.” She said that 7-Eleven is talking to other baseball teams about sponsorship deals that would include starting their games at 7:11.

The shift to 7:11 at U.S. Cellular Field was not envisioned when the team and 7-Eleven were working on the details of a sponsorship deal that would have kept the starting times at 7:05 and 7:35.

But team executives said that 7-Eleven wanted a new wrinkle to the more traditional sponsorship they were working on, which includes 25,000 giveaway coupons at each game. That could strain the Slurpee-making capacity of the 7-Elevens in the Chicagoland area."

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Questions that immediately come to mind …

Given the tortoise pace of many baseball games, is it really wise for a "run-in-and-out" "convenience store" to sponsor a team.  Wouldn’t they be better off sponsoring …. oh, I don’t know … drag racing?

When Ozzie Guillen makes a bonehead decision during a game, will he attribute it to a Slurpee "brain freeze"?

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Your 2007 Red Sox … presented by ….

If their season stinks, will their sponsor want its money back?

"For sale: The 2007 Boston Red Sox season.
    Just be ready to ante up several million.
   

The Sox may have lost some of their luster on the field after the team’s late-season crash landing.
    But the franchise’s front office is just hitting its stride.
    It’s a group, led by legendary baseball executive Larry Lucchino, that never seems to run out of ideas for keeping the cash pouring in, whether it’s Green Monster seats or investing in race cars.
    And selling the naming rights to a season may be one of the next money-raising gambits by financier John Henry’s business savvy ownership group, the team’sspokesman, Charles Steinberg, confirmed."

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Given the recent hubbub surrounding the naming of the football Cardinals new stadium, I think the Diamondbacks 2007 season should be presented by the "Pink Taco".

No "Pink Taco" Stadium ….